Next summer’s holiday map is already taking shape. Jet2 has released its early booking figures for 2027, and the Jet2 summer 2027 destinations list puts Benidorm in first place. Tenerife, Turkey and Cyprus follow close behind, with a cluster of Greek resorts gaining ground quickly.
The data, reported by TTG Media, offers a useful early signal of where British holidaymakers are heading. It is also a helpful prompt for anyone weighing up when to book.
The Jet2 summer 2027 destinations top 10
Spain takes six of the ten places across its mainland and islands. Turkey and Cyprus claim two spots each.
- 1. Benidorm, Spain
- 2. Costa Adeje, Tenerife
- 3. Alanya, Turkey
- 4. Paphos, Cyprus
- 5. Marmaris, Turkey
- 6. Playa de las Americas, Tenerife
- 7. Protaras, Cyprus
- 8. Salou, Spain
- 9. Palma Nova, Majorca
- 10. Benalmadena, Spain
Benidorm on the Costa Blanca takes first place. It is a long-standing choice for British holidaymakers thanks to its reliable sunshine and wide range of hotels. Our Costa Blanca holidays cover the resort and its neighbours.
Tenerife is the other big winner, with two resorts in the top six. Costa Adeje and Playa de las Americas sit side by side on the island’s south-west coast, so they are easy to weigh up when choosing a hotel.
Cyprus offers a choice of coasts. Paphos lies in the west, while Protaras is on the east coast close to Ayia Napa. If either appeals, our Cyprus holidays cover both sides of the island.
Greek resorts on the rise
Some of the most interesting movement sits just below the top ten. Jet2 reports rising bookings for many Greek resorts, and several are seeing a notable jump in demand:
- Lassi on Kefalonia
- Kardamena on Kos
- Pefkohori in Halkidiki
- Sidari on Corfu
- Georgioupolis on Crete
Kefalonia and Crete also appear among the destinations recording the biggest growth of all for summer 2027. Thassos, in the northern Aegean, is a brand-new addition to Jet2’s summer programme, giving holidaymakers another island to consider. Our Kefalonia holidays are a good place to start.
Many of these are smaller resorts than the big hubs that fill the top ten. That makes them worth a look for anyone who prefers a quieter base.
Rising stars in Turkey, Spain and Croatia
Turkey continues to perform well. Didim is drawing growing attention, while Icmeler, Kusadasi and the wider Alanya area are all recording growth on summer 2026. Browse our Turkey holidays for hotels along this coastline.
In Spain, Fuengirola is one of the standout performers, with bookings up on summer 2026. Torremolinos and Roquetas de Mar are enjoying a lift too. Our Costa del Sol holidays include Fuengirola and Torremolinos.
Croatia is also tipped for a strong season, with Split, Dubrovnik, Rovinj and Brac Island all attracting interest. See our Croatia holidays for ideas.
Not every familiar name made the cut. Maspalomas in southern Gran Canaria is absent from the top ten. Local media report that this has caused concern among tourism businesses in the area. Gran Canaria traditionally performs strongly with Nordic and German visitors.
Why it matters for UK travellers
Early booking data can be a useful guide to where demand is building. If your heart is set on a resort in the top ten, or a particular hotel in one, booking sooner generally gives you the widest choice of rooms, dates and flight times.
That matters most for families tied to school holidays, when the best-located hotels and family rooms often go first.
There is reassurance on cost, too. Jet2 has restated its promise not to add fuel surcharges to customers’ bills and has stretched that commitment across several future seasons. The company has also launched what it calls its biggest-ever Black Friday sale, aimed at encouraging early bookings.
For those wanting something different, the Greek growth list is a ready-made source of ideas. Resorts such as Lassi, Sidari and Georgioupolis offer an alternative to the busiest Spanish strips, and all are attracting more interest from Jet2 customers.
Planning a trip?
From the Ionian calm of Kefalonia and Corfu to the familiar sunshine of the Costa Blanca and Tenerife, now is a smart time to start comparing. Explore our Greece holidays for the islands on the rise, or browse our Spain holidays for the classic favourites.
FAQs
What is Jet2’s most-booked destination for summer 2027?
Benidorm on Spain’s Costa Blanca is top of Jet2’s most-booked list for summer 2027. It leads a top ten that includes six Spanish resorts, among them Costa Adeje and Playa de las Americas on Tenerife. The list also features two Turkish resorts, Alanya and Marmaris, and two in Cyprus, Paphos and Protaras.
Which Greek resorts are growing fastest for summer 2027?
Jet2 reports rising bookings for Lassi on Kefalonia, Kardamena on Kos, Pefkohori in Halkidiki, Sidari on Corfu and Georgioupolis on Crete. Kefalonia and Crete are among the destinations showing the biggest growth overall. The island of Thassos is also a new addition to Jet2’s summer programme.
Will Jet2 add fuel surcharges to summer 2027 holidays?
Jet2 has repeated its promise that customers will not face fuel surcharges, and it has widened that commitment to several future seasons to give holidaymakers peace of mind. It has also launched what it describes as its biggest-ever Black Friday sale to encourage early bookings.
